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Custom Dinnerware Programs

YOUR BRAND.
OUR CRAFT.

From a logo on a mug to a proprietary glaze developed for your concept, HF Coors custom programs are built for brands that take their table seriously. American-made. Built to last.

Custom Dinnerware Programs, Logo Imprinting, Proprietary Glazes, and Bespoke Shapes | HF Coors, Tucson, Arizona

What We Offer

THREE WAYS TO MAKE IT YOURS

HF Coors has been producing custom ceramic programs for restaurants, hotels, and brands since 1925. Whether you need a logo on an existing shape, a proprietary color developed for your concept, or an entirely new form, we have a program for your needs.

Program One

Branded Dinnerware

Add your logo, wordmark, or custom artwork to any existing HF Coors shape. Applied using a high-fired ceramic decal process, permanent, dishwasher-safe, and built to withstand commercial service. The most accessible entry point into a fully branded table program.

Best for: Restaurants, hotels, branded gifting, corporate dining

Lead time: Varies by artwork complexity and order volume

Program Two

Signature Glaze

A proprietary glaze color developed specifically for your brand. Your formula is held on file by HF Coors, making reorders consistent and straightforward. Available on existing shapes across our full production range. For brands that want a color that is unmistakably theirs.

Best for: Hospitality groups, restaurant concepts with strong visual identity

Minimum order: 1,000 pieces

Program Three

Bespoke Shapes

For brands that require a form that exists nowhere else in the world. Our team works with you from concept through 3D modeling, prototyping, test firing, and full production. This is the most complex and rewarding program we offer, reserved for projects where only an original shape will do.

Best for: Flagship properties, Michelin-level concepts, brand signature pieces

Contact us to discuss your vision

Understanding Your Options

STANDARD GLAZES VS. SIGNATURE GLAZE

Not every custom need requires a new glaze. Here is how to know which program is right for your project.

Standard Glazes

Our Full Production Range

HF Coors produces an extensive range of glazes, whites, naturals, mattes, and specialty finishes, available in any quantity with standard lead times. If the color you need already exists in our catalog, there is no custom program required. Browse our full glaze range or request samples to find your match.

Available in: Any quantity  |  Lead time: Standard production schedule

Request Samples
Signature Glaze Program

A Color That Is Yours

When the right color does not exist in our standard range, we develop it. Your Signature Glaze is formulated to your specification, test-fired for consistency, and held on file by HF Coors. Your formula, your color, your continuity, reorders are as simple as placing a call.

Minimum order: 1,000 pieces  |  Contact us for lead time

Discuss Your Glaze

How It Works

THE CUSTOM PROGRAM PROCESS

Every custom program at HF Coors follows a structured process designed to protect the integrity of your brand and the quality of the finished product. Here is what to expect from first conversation to final delivery.

1

Consultation & Brief

We start with a conversation about your brand, your concept, and what you need the dinnerware to do. Shape selection, glaze direction, artwork requirements, quantities, and timeline are all discussed at this stage.

2

Artwork & Specification Review

Your artwork files and glaze specifications are reviewed by our production team. We will advise on any adjustments needed to ensure the finished piece meets your expectations and our quality standards.

3

Proofing & Approval

A production proof is created and submitted for your approval before full production begins. For Branded Dinnerware programs, this includes a fired sample with your artwork applied. Nothing goes into full production without your sign-off.

4

Production

Your program enters our production schedule at our Tucson, Arizona facility. All ceramic work, forming, glazing, firing, and decoration, is performed in-house by our team.

5

Delivery & Program Setup

Your order ships directly from our facility. Your artwork files, glaze formula, and production specifications are held on file. Reorders are straightforward, contact us with your quantity and we will take it from there.

Custom Program Examples

WORK WE ARE PROUD OF

From a simple logo on a coffee mug to a full signature glaze program for a flagship property, here is a sample of what custom looks like at HF Coors.

Photography coming soon. Contact us to discuss your custom program.

"We wanted something that felt like it belonged to us, not something from a catalog. HF Coors developed a glaze that matched our brand exactly. Every piece that comes out of our kitchen carries that identity."
Food & Beverage Director, Boutique Hotel Group

Common Questions

CUSTOM PROGRAM FAQS

Can I put my restaurant logo on HF Coors dinnerware?

Yes. Our Branded Dinnerware program applies your logo, mark, or custom artwork to any existing HF Coors shape using a high-fired ceramic decal process. The result is a permanent, dishwasher-safe mark that holds up to commercial use. Lead times vary based on artwork complexity and order volume, contact us for a project-specific timeline.

What is the difference between a standard glaze and a Signature Glaze?

Standard glazes are our full production range, available in any quantity with standard lead times. If the color you need exists in our catalog, there is no custom program required. A Signature Glaze is a proprietary color developed specifically for your brand. Your formula is held on file by HF Coors, making reorders simple and consistent. Contact us to discuss which option is right for your project.

What is the minimum order quantity for a custom program?

Minimum order quantities vary by program type. Branded Dinnerware and Signature Glaze programs each have their own minimums based on the scope of work. Contact us with your project details and we will provide a specific recommendation designed for your needs.

How does reordering work once my custom program is set up?

Once your custom program is established, reorders are straightforward. Your artwork files, glaze formula, and production specifications are held on file by HF Coors. Simply contact us with your quantity and required timeline, and we will take it from there. No need to start the process from scratch.

Ready to Start?

LET'S BUILD YOUR PROGRAM

Tell us about your brand, your concept, and what you need. Our team will respond within one business day with a program recommendation and next steps.

Start Your Custom Program

Commercial Resources

INSIGHTS FOR FOODSERVICE PROFESSIONALS

Practical guidance on dinnerware selection, specification, and program management for restaurant operators, hospitality buyers, and foodservice distributors.

How to specify commercial dinnerware

Specification Guide

How to Specify Commercial Dinnerware: What Every Buyer Should Know

Ceramic body composition, firing temperature, and glaze durability — the specifications that actually matter when selecting dinnerware for professional service.

Read More
Why American-made dinnerware matters

Supply Chain

Why American-Made Matters More Than Ever for Restaurant Operators

Import delays, tariff exposure, and inconsistent quality have changed the calculus for foodservice buyers. The case for domestic sourcing in your dinnerware program.

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Custom dinnerware for restaurants

Custom Programs

Custom Dinnerware for Restaurants: What Is Possible and How to Get Started

From logo imprinting to proprietary glaze colors, a practical overview of what a custom ceramic program involves and what to expect from the process.

Read More
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