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Toll-Free: 800-782-6677

First Saturday

Greetings, HF Coors Customers:

Following up on our recent email about First Saturday we want to tell you more about this change and how we will now be selling factory seconds.

Pulling off our First Saturday Sale each month took an enormous effort to transform nearly a quarter of our factory-floor into a consumer-safe showroom.  Unfortunately, interrupting production for roughly a day-and-a-half put the entire factory behind schedule, so we had to find a better way to offer access to factory seconds.

Instead of holding a First Saturday sale each month, we will again start selling seconds in front of the factory store.  We appreciate your understanding these changes, and hope you will visit us even more frequently to choose from a wider variety and constantly changing selection of factory seconds!

Please keep checking your email, Facebook, and/or Instagram in the weeks to come for more details about HF Coors. 

As always, we thank you for your business and we are grateful for your support of American Manufacturing.

Dirck and David

First Saturday of the Month

Previous Updates


We are grateful to you for making 2021 a successful year, as restaurant orders and online/retail sales met our goals, and the First Saturday Sales on our factory floor drew hundreds of people each month!

As we continue to grow, we need to maximize daily factory production.

Starting in February, instead of hosting a monthly sale, we will start loading the seconds rack in the store, and the racks outside our factory store with seconds, and regularly restocking them to ensure you have a constantly changing selection. And on Saturdays, we will randomly put out our ever-popular Mystery Boxes!

Over the next few weeks, please check your email, like us on Facebook, follow us on Instagram, and keep an eye on our website for even more updates.

As always, we appreciate your support for HF Coors and thank you for supporting American Manufacturing.

Dirck & David


What are the times that we can shop the carts?
The hours for seconds are the same as the Factory Store, Monday through Saturday, 9am – 5pm.
Are the carts going to be outside the store, as they have been since COVID?

Yes. The carts full of seconds will be outside and in front of the store.

Are the carts always going to be as full as during 1st Saturday?

We will make every effort to restock the carts during the week so they are kept full. While displayed quantities of each item may not be as great as they were during First Saturday, there will be lots of items to choose from.

Will the carts be loaded as during 1st Saturday, or will the more on-going, steady nature enable you to load carts by pattern or by shape?
Our goal is to have the carts, or at least each shelf on the carts, loaded by the type of ware (plates, bowls, mugs, etc.) rather than by pattern. This will make restocking more manageable for our retail staff, who will now be assisting customers inside and outside the store. We also plan to have a separate cart(s) with just restaurant ware.
How many carts will there be?
Initially there will be approximately 10 carts. We do not have an exact number of carts that will be out front once this plan is fully implemented, but we have as many carts as we can, while ensuring safe access for our customers.
How often do you restock the carts and when?
Our goal is to have the carts restocked before the store opens each day. Depending upon staffing and how busy the store is, we will also restock as needed throughout the day.
Will there be more cart-type products (seconds, overruns, obsolete, etc.) inside the store itself?

We have a small shelf in the store that will also have some seconds, but nearly all the seconds will be kept outside on the carts.

Will there be Mystery boxes, and if so, when?
We do plan on having Mystery Boxes, but we are still working out plans for how and when we will put them out.
What will you do if it rains?

The carts will remain outside, rain or shine, and we are purchasing zip-down covers to minimize rain collection on the ware.

Will there be boxes and paper for cushioning provided?

Our retail staff will have paper and boxes available to protect your ware.

Where do I pay, and can I still use cash or a credit card?

After selecting your ware, please bring it into the store to pay. If you are purchasing a large number of items, our retail staff can assist you as needed with processing your purchase. The table outside the store can be used to gather your ware. We accept all major credit cards.

Will this be permanent?

Yes. Due to the high volume of restaurant and consumer orders we receive on a daily basis, we do not plan to resume First Saturday sales due to the production loss from setup and teardown on the Thursday and Friday prior to the sale, and on the Monday following the sale.

Will you change your policy on shipping factory second purchases so that I can ship what I buy along with any firsts I buy?

Unlike our firsts, we do not warranty or accept returns on factory seconds. Even with all the padding, we use during packaging, occasionally items do break in transit, and since we cannot guarantee a replacement second on an item, we do not ship them, even when purchased with firsts. If you would like to ship a factory second, there is a US Post Office directly across the street from our factory.

Can I order factory seconds by phone or from your website?

We are looking at possible options to sell seconds on the internet and by phone, but with a constantly changing inventory of seconds, at this time we only sell them through in-person sales.

Will there ever be scones and coffee?

At this point, we do not plan to offer scones and coffee.

Will you be resuming factory tours?

In order to concentrate on filling orders for our dinnerware, we do not plan to offer tours for the foreseeable future. Please go to the videos section of our website, and check out some of videos on our Facebook and Instagram pages to see how our ware is made.

Since your employees will be working, will there be a special parking area for customers?

We do not anticipate the continuous large crowds from the First Saturday sales, so there should be ample customer parking in front of the store and just outside the property fence. Spaces will not be marked.

Are you running special promotions or "deals" related to this new method of operating?

The deep pricing discounts on our seconds are already amazing deals. If we do have special pricing or promotions in the future, we will make an announcement via email and social media.